Why many companies are creating their own online courses

With the development of new technologies, many things have become accessible to people all over the world. This drastic leap is perhaps best seen in learning. Online schools, courses and even colleges have made learning accessible to everyone, no matter where they are, opening up many possibilities for all generations.

When it comes to learning in a business context, the flexibility offered by online courses is unmatched in terms of efficiency. While there are many pre-recorded courses aimed at a larger audience, there is also another option: create online courses.

This especially makes sense for specific topics typical of your corporate culture. If you haven’t already tried it, give it a try. Statistics show extremely positive feedback.

Let’s see why many companies continue to create online courses for their employees and beyond.

Position yourself as an expert in your field

First of all, online courses don’t have to be strictly academic. For a business that takes education seriously, small pieces of necessary knowledge tied together in an engaging course are just the way to inspire employees.

Practice also shows that the company is expert in the field and relies on education, which can easily attract new talent. Gone are the days when people looked for 9-5 jobs on their own; the benefits offered by a company play an important role in employee motivation.

Companies that continually train the workforce are seen as professional by both employees and the competition, so tailor-made online courses seem like the perfect fit.

Attract potential customers

Further, creating a course that fits the niche can attract clients. There are many examples. Suppose your business offers courier services. Learning about email programs is a natural thing for employees and customers who value knowledgeable and supportive salespeople.

Make their business relevant

By extension, practice will make your business relevant. Using the example above, if your business offers email services but nothing sets it apart from the competition, for customers it will always be just one of many similar businesses.

To really make it shine, educate your employees.

For team members

Tailored online courses for the lifelong learning of employees will help them continue their education and take on more important roles in the company. Obviously, this is another benefit that will motivate people to perform better, and they will certainly be more satisfied.

Personalized online learning is key to making a difference and is a clear signal that your business values ​​effort and cares about its employees.

Improve flexibility

Online courses are flexible. When you download them online, anyone can access them when it’s most convenient for them. This is actually the biggest benefit of online learning that makes continuing education viable even for busy people.

In addition, employees can choose where to access the courses. Some people learn best at home while others prefer different settings. Online courses are accessible from any location; people can learn even on vacation.

Finally, different people have different learning styles. Contrary to popular belief, not everyone thrives in academia, but that doesn’t mean these people are incapable. Their brains just work differently, and there’s nothing wrong with that.

As long as employees continue to learn, no matter how that learning goes, that’s fine.

Courses for clients

Finally, it is perfectly professional to offer online courses to clients, especially if your business deals with modern technology. Similar to offering an online tutorial, you can go one step further and create a short course for the specific product or service.

It can be a huge step in making your business different from your competition. Coupled with exceptional customer support, this strategy is certain to create loyal customers and continue to generate new ones.

However, think ahead. Many people access lessons on their mobile devices on the go rather than on their computers, so make the lessons mobile friendly. That is, choose a format that is easy to view on mobile phones and tablets.

Here are a few tips:

  • Make a responsive website
  • Use a larger, easier-to-read font on mobile devices
  • Take it easy on bandwidth – compress videos

Other ideas may come to mind, but basically provide smaller chunks of a course that is easy on the eyes and the bandwidth.


As you can see, bespoke online courses are suitable for multiple purposes and can serve both employees and customers. Their biggest advantage is that they provide flexibility for learners, so that they can optimize their time and really enjoy the content without having to do anything in a way that is not convenient for them.

Consider creating an online pilot course and ask learners to provide feedback. It is the surest way to keep everyone happily educated.

Source link